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Photography buried or low-res.
Joinery is the most photo-driven trade — a £15k fitted kitchen sells through pictures, not paragraphs. But most joiner sites bury the gallery on page 4 or upload phone snaps at 800x600. Your portfolio IS your pitch. We default to gallery-first design with full-screen project pages, before/after shots and mobile swipe — for the 70% of evening-sofa Manchester home-improvement searches.