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Cost calculator

How much is your slow site costing you?

Drag the sliders. The number on the right updates live. No signup to see the maths — but if it's worse than you thought, I can email you three fixes for your specific business.

Rough estimate. Check Google Analytics or guess based on enquiries per month × 30.

What's a typical job worth to you? Use your average customer value, not your biggest job.

What % of visitors enquire? Industry typical = 1-3%. If you don't know, leave at 2%.

If your site is slow or hard to use…

You're likely losing

£270/month

≈ £3,240 per year in unconverted enquiries

Based on a 30% conversion drop — the industry benchmark for sites that load slowly, look outdated, or are hard to use on mobile. Real number could be higher.

Want me to email three specific fixes for your business?

No spam. No chase calls. One email with three things that'd move the needle for your business — based on your numbers above.

I'll personally email you within 24 hours with three specific fixes for your business. No spam, no chase calls. Privacy.

How the maths works

Why 30%?

Walmart, Amazon, and dozens of independent studies show the same thing: every extra second of mobile load time drops conversions by 7-30%. Slow + ugly = compounding loss.

What's a "slow" site?

Anything over 3 seconds on mobile, anything that doesn't render properly first try, anything where the buttons are too small to tap. Run a real audit to see if yours qualifies.

What if my conversion isn't 2%?

Adjust the slider. If you don't track conversions, 2% is the safe-bet UK SMB average. Most local-services businesses are 1-3%.

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