Plain talk on UK local business websites.
Articles on what websites actually cost, what they should deliver, and why most of them waste your money. No "Elevate your online presence" drivel.
Local SEO checklist for UK tradesmen — what to tick off, and in what order.
Google Business Profile as a service-area business, NAP, reviews, service and town pages, schema, citations, photos and tracking. The print-it-out version.
~7 min read →
Small business website cost UK 2026 — what you really pay (and what's hidden).
DIY vs freelancer vs productised vs agency vs premium. The real 2026 numbers, the costs nobody quotes upfront, and a 10-question checklist for before you sign.
~10 min read →
Local SEO for tradespeople in 2026 — 12-step playbook to rank in Google's Map Pack.
Twelve concrete steps for UK plumbers, electricians, builders and roofers — Google Business Profile, NAP, reviews, schema, citations, local links. Sources cited, no filler.
~12 min read →
What does a productised website actually mean? UK buyer's guide 2026.
Productised vs traditional agency. What the model actually delivers, when it's the wrong fit, and how to spot a real productised studio from a relabel job.
~9 min read →
How much should a tradesman website cost in 2026?
Honest pricing for UK plumbers, electricians, builders, decorators, joiners, gas engineers and handymen. The four price brackets, the hidden costs, and what to spend by trade.
~5 min read →
What a UK plumber website actually costs in 2026.
Nobody quotes you a straight price for a plumber website. Here's what the four main options cost — Fiverr, local agency, DIY, productised — and what you actually get for each.
~8 min read →
More posts in the works — on the pay-monthly website trap, the 7-day build process, and the worst tradesman websites we've seen. Published when they're ready, not before.