A Wise North build
Dry Basements UK.
A service site for a damp-proofing brand. Live at drybasements.uk.
The brief.
Build a lead-generation site for a UK damp-proofing and waterproofing services brand. Customers typically Google "damp basement help" after discovering a problem — the site needs to convert a scared homeowner into a confident booker.
What we built.
- 7 pages — home, services, areas, about, contact, thank-you, sump-pump cost calculator
- Sector-specific copy — plain-English descriptions of damp types, timeline expectations, honest pricing bands
- Trust markers — certifications, guarantees, inspection process
- Lead capture form with location and problem-type qualifiers
- LocalBusiness + Service schema for local SEO
- Google Business Profile set up with service categories, areas, opening hours
Quality gates passed.
- Lighthouse 100/100/100/100 on the homepage
- WCAG 2.2 AA — zero axe-core violations
- Schema.org validates clean in Google Rich Results Test
- Google Business Profile claimed and optimised
- Mobile-first responsive
- GA4 analytics installed
Tech stack.
Built on WordPress with a custom theme, hosted on Hostinger. Same stack as Solar Wise North. The Wise North family has been proving the WordPress + Hostinger combination can be tuned to production-grade Lighthouse scores when themes, plugins, and caching are kept lean.
Stats.
5
Days from start to live
7
Pages built
100
Lighthouse score
0
Accessibility violations
Launched: April 2026. The second Wise North build — proving the template adapts cleanly from solar to damp-proofing.