Skeleton for Andrew. This expands on the /process page — hour-by-hour operational transparency. May overlap with /process so consider whether this is blog or a deeper /process rewrite.
The 7-day website build — how we actually do it.
Suggested frame: "Every agency says they deliver fast. Here's the exact process that lets us actually hit 7 days, every time."
The hook
- Open with a counter-example: "Most agencies promise '4-6 weeks' and deliver in 10."
- The difference: not speed of typing — it's cutting out things agencies usually do that they don't need to.
What we cut from the process
- No sales calls — you buy online in 3 minutes
- No kick-off meeting — you fill a Tally form
- No discovery phase — we use the Wise North template system
- No design mockups — we write the code straight into the template
- No ping-pong revisions — one Loom, one round, one email of feedback
Day 1 — Copy
Expand: first thing we do is write every headline and paragraph. Before the site looks like anything. Reasoning: if the copy is wrong the design won't save it.
- Google Doc delivered by 5pm
- British, specific, number-led
- You comment by end of Day 2
Day 2 — Photos
Expand: your phone photos through our Lightroom preset. Upscale where needed. Flag reshoots.
Day 3 — Build
Expand: scaffold from sector skin, drop in copy + photos, customise tokens. This is the "typing day" but it's only possible because Days 1-2 removed every ambiguity.
Day 4 — Polish
Expand: the details that separate slop from craft — custom 404, OG image, favicon, motion, schema. Takes 4-6 hours consistently.
Day 5 — GBP + quality gates
Expand: Lighthouse 100, axe clean, schema valid. If any gate fails, the build doesn't progress to preview.
Day 6 — Review
Expand: 20-minute Loom walkthrough. Client responds with one email. One round of changes.
Day 7 — Launch
Expand: DNS point, handoff pack. Your Cloudflare account. Your domain. Your files.
What could slow us down (and doesn't)
- Client provides assets late — clock pauses
- Client wants 3 rounds of revisions — £75/extra round, no limit
- Complex scope changes — quoted separately, new project
Why fixed-timeline works for local businesses
Closing argument: "You don't need 10 weeks of iteration. You need a site live and bringing enquiries in. Seven days gets you there."